Lisa vs. Malibu Stacy A rather broad definition of self-efficacy is provided by Bandura (the psychologist who coined the term) as referring to individuals’ belief in their ability to execute behaviors needed to attain specific performances. As such, the self-efficacy term is already fuzzy. Although it includes an array of loose constructs (belief, ability, behavior, outcome expectations), self-efficacy is qualitatively different from each of those taken separately. There are two main components in Bandura’s self-efficacy theory: competence or efficacy beliefs (believing to have the skills needed to do something) and outcome expectations (believing that engaging in certain behaviors will yield the expected success). Lisa has self-beliefs of efficacy (of beliefs of self-efficacy) meaning that she engages in actions because she believes that she can manage to solve any arising issues leading to achieving her set goal. That is why she decides to challenge the company who manufact...